Praise and recognition based on performance are the oxygen of the human spirit- John Adair Being recognised for one’s efforts is a truly rewarding experience and it is all the more better when the firm is recognised for its efforts in championing and delivering impactful and differentiated communication strategies across a plethora of clients. September 2016 was indeed a memorable month for us at GBM as we won accolades for the hard work and dedication put in by our teams whilst delivering impactful integrated communications for our clients. GBM was honoured at the 2016 SABRE Awards Asia Pacific as well as at the inaugural Fulcrum Awards 2016 in the following categories: Measurement and Evaluation (twice), Travel & Leisure, Business to Business Marketing and Most Impactful Media Campaign. In addition, we also received an individual excellence honour at PRAXIS 2016, given by the Promise Foundation. Christmas surely came as early with GBM winning 1 Diamond SABRE &