Public Relations Agencies in India began in the early 1990s, despite being over a century old across the world. Though there were several individuals who used to dabble in public relations & media relations before the 1990s, the scope was very limited.  Public Relations is no longer just about media relations. The scope of  work of public relations agencies in India  has increased manifold. With international firms coming in and either buying out or setting up partnerships with Indian companies, the Public Relations Agencies in India have undergone a dramatic shift in the way clients are serviced and the way the communication landscape is handled. Nowadays agencies have a step approach to meeting client’s needs. First, they meet with the clients and understand the situation and carry out a SWOT. Then an important next step is to set expectations and form a strategy while looking at the problem/situation holistically and figuring out the best action plan. The next s