What is Crisis Management? A crisis is a sudden and unexpected turn of events unforeseen by an environment. It can have a significant threat that can affect an organization’s operations, stakeholder’s reputation within the company’s’ ecosystem or in the industry. There are three types of threats that are associated with crisis: • Public Safety • Financial damage and  • Reputation damage If crisis is not managed appropriately then it can have adverse outcomes for the lifetime.  The timely and effective management of which is called crisis management Crisis management firm specializes in dealing with major unpredictable event that threatens to harm the organization, its stakeholders, or the public. Effective crisis management firms in India handles the threats chronologically. The primary concern in a crisis is public safety. Failure to mitigate public safety can intensify the damage from a crisis. Reputation and financial concerns are considered after public safety has been addre