India being one of the fastest developing nations has a vast and diverse population. Consumerism in India is highly conducive to foreign brands, this factor has played an integral role in entry of many multinational brands to the Indian market. Successful launch and sustainability of the brands in India, largely depends upon the PR Agency firm hired for the Indian market. It is highly important for national or international brand in India to hire an agency that has an edge in understanding Indian audience and knows how to communicate with them.  If we look back in time, the number of PR agencies in India were a lot less than what we have today because then we didn’t have easy access to information. As the technology and modes of communication are advancing, there is a wave of filtered and unfiltered accessible information that is transmitted every nanosecond. In such a fast pacing environment, it is essential for brands to mark an impression on audience, so that the marketing an

Public Affairs Consulting Firms are increasingly gaining importance in the Indian Communications industry. The industry has developed over recent years and is normally considered a branch of public relations. Recognising this need a large number of agencies are investing in the PA function with the increase in collaboration between corporates and government agencies. According to the Public Affairs Council- Public Affairs can be easily defined as everything that a business does in order to both monitor and manage its business environment by liasoning with key stakeholders, legislators etc.  Public Affairs Consulting Firms today equip corporates with expertise to engage with the government and other key opinion leaders by ethically influencing in areas of policy advocacy.Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Public Affairs

Public Relations Agencies in India began in the early 1990s, despite being over a century old across the world. Though there were several individuals who used to dabble in public relations & media relations before the 1990s, the scope was very limited.  Public Relations is no longer just about media relations. The scope of  work of public relations agencies in India  has increased manifold. With international firms coming in and either buying out or setting up partnerships with Indian companies, the Public Relations Agencies in India have undergone a dramatic shift in the way clients are serviced and the way the communication landscape is handled. Nowadays agencies have a step approach to meeting client’s needs. First, they meet with the clients and understand the situation and carry out a SWOT. Then an important next step is to set expectations and form a strategy while looking at the problem/situation holistically and figuring out the best action plan. The next s