PR does not sell brands via ads or billboards nor through catchy selling phrases to get people to buy products. So, what exactly does a top PR agency do? Unlike an advertising agency, PR agencies promote a brand via earned media. A top PR agency in India, or across the globe, may include some or all of the functions mentioned below: 1. Earned Media & Media Relations Earned media is so much more than landing a spot for your client in publications. It is also about maintaining media relations and relationship building takes time. Hence, PR agencies are required to create data-driven pitches, engage with reporters on social media, maintain relevant media lists and more. 2. Owned Media & Content Strategy Owned media is publishing content on brand-owned channels like an email or social media campaign or even a blog. It is the PR agencies’ job to either write content themselves or help to drive strategy with a team of writers and editors. 3. Media Monitoring & Analysis Today, whe