Public Affairs Consulting Firms are increasingly gaining importance in the Indian Communications industry. The industry has developed over recent years and is normally considered a branch of public relations. Recognising this need a large number of agencies are investing in the PA function with the increase in collaboration between corporates and government agencies. According to the Public Affairs Council- Public Affairs can be easily defined as everything that a business does in order to both monitor and manage its business environment by liasoning with key stakeholders, legislators etc.  Public Affairs Consulting Firms today equip corporates with expertise to engage with the government and other key opinion leaders by ethically influencing in areas of policy advocacy.Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Public Affairs