A brand is more than just a name. It is a holistic, multi-dimensional approach to a business and takes years to be built. Over time, the relevance of building a brand is gaining more and more importance. It is not just the bigger and more established brands that have managed to create a recall value, a lot of newer brands have also been following the lead. Branding for Stratups must start at the very nascent stage of a business, and this is why branding for startups plays a pivotal role in helping businesses grow.  Startups aim at having an identity of their own. With the increasing amount of competition in the startup sector, a startup’s branding consultant needs to chalk out a strategy relevant to the business and its audiences to get ahead. While it may seem easy, it is actually not.  Branding for startups requires the right kind of tools. It is more than a name, sign, and symbol that needs to be taken into consideration while building a brand. Is the brand reaching the right kind

There is a huge demand for good Content Marketing Agencies in India because brands are heavily investing in strategies that help them significantly distinguish from competitive brands and reach out to their potential customers online. On daily basis brand managers are looking out for such agencies that can develop a strong value proposition of their brand. Understanding the vastness of the market pool of content marketing many small to bigger businesses are trying to enter and capture the maximum market share of this industry.  Content marketing has revolutionized the identity of the brands online. Providing an intangible brand, the feel of an interactive, responsive and socially engaging person, content marketing has made consumers feel more associated with the products or services they use. Today, it has become imperative for all the business types to understand the depth of content marketing to take full and appropriate advantage of this digital revolution. In the struggle to enter

Pandemic has been clearly the catalyst to change for all the industries and PR industry is no different. From adopting digitalisation to mitigating crisis has become a daily routine for any PR agency. What matters is how to stand-out from the crowd and become the best PR agency in India with limited channels to communicate and solving redundant complexities for the brands. The answer likes in creativity and innovation. The out-of-the-box thinking and consultative mindset are the two cutting-edge qualities required for any PR agency to set new benchmarks. Few other strategies that can help any agency to dominate the market are- 1.      People First approach 2.      Use of technology and upgrade continuously 3.      Personal branding or becoming a thought leadership 4.      Include measurement matrix in every activity 5.      Utilise the art of storytelling   At Genesis BCW, we understand that the one unifying thread – of all clients – is the need to move people. We take an analytical a

What is Crisis Management? A crisis is a sudden and unexpected turn of events unforeseen by an environment. It can have a significant threat that can affect an organization’s operations, stakeholder’s reputation within the company’s’ ecosystem or in the industry. There are three types of threats that are associated with crisis: • Public Safety • Financial damage and  • Reputation damage If crisis is not managed appropriately then it can have adverse outcomes for the lifetime.  The timely and effective management of which is called crisis management Crisis management firm specializes in dealing with major unpredictable event that threatens to harm the organization, its stakeholders, or the public. Effective crisis management firms in India handles the threats chronologically. The primary concern in a crisis is public safety. Failure to mitigate public safety can intensify the damage from a crisis. Reputation and financial concerns are considered after public safety has been addre

Corporate Social Responsibility in India has evolved over time, largely depending upon the societal changes. For decades organisations have supported NGOs or government bodies to uplift the underprivilege sect of the society or worked towards making the surroundings more sustainable. As the world stands united to fight the battle against Coronavirus, corporates came together to support the people to combat this pandemic. For organisations its no longer a CSR activity but purely corporate citizenship. Under Corporate Social Responsibility in India , organisationsare running volunteer programs to help the frontline workers in fighting against COVID-19. They are donating food, essentials and monies to the Care Funds or to the people in need. Here, at Genesis BCW we have not only contributed to the Care Funds but also supported the government in raising awareness about the situation related to Coronavirus in the country. Developed campaigns that support employees in dealing with m

As the world starts pulling up their sleeves to reboot and adjust to the new normal after the unprecedented hit by Covid-19, communicators and PR agencies will have a pivotal role in re-defining the brand communication. A smart and an agile PR agency in India will have to play multiple roles in devising strategies for brand messaging that aligns with the vision of the company and sensitivity of the current geopolitical and socio-economic situations.   In these tough times, if an agency expects to be called as the best PR agency in India by their clients,the agency will have to act as a partner to them and work towards building trust and resilience for their brand in the marketand media. At Genesis BCW we are constantly supporting all our clients to strengthen their communication plan and outreach to their targeted audience and appropriate stakeholders. We are providing 360- degree solutions to help clients in businesses and adapt to ‘the new normal’. Genesis BCW is ensuring