Introduction of internet has expanded the opportunities in PR industry. PR professionals must be on toes constantly to provide that imply recent technologies and add value to the client. The drift from traditional PR to digital PR is evident and agencies aim to top the chart should follow the trends- Trends in PR : Dying Traditional Press Release Dissemination- publish news and information online and amplify it through social media. This helps in increasing reach as well as engagement. Data Driven PR- establishing data driven metrics helps in measuring the accurate output of the PR activities.  Real-Time Marketing- One of the major trends developed in PR is Real Time Marketing/reporting. leveraging events and using social media (Live Video/ Live Tweets). Thought Leadership- building the thought leadership of senior executives/CEOs of the company through publishing his thoughts via blogs on reputed portals like LinkedIn and Quora will help increase credibility of t