If you’re a PR specialist aiming at starting their own PR agency in India, here’s what you’d want to know! 1. PICK A NICHE! You know what they say, jack of all trades, master of none – you don’t want to be that! Although, you might think picking a niche might limit you and your growth, it is actually quite the opposite. Defining a niche will help your agency to stand out from the rest of the PR agencies in India and also solely focus on your chosen specifics. 2. GET PAID FOR YOUR WORTH, NOT TIME Remember, your worth is a sum of your expertise and experience, understanding of media, networking relations, research and contacts. Do not charge by the hour you put in, simply because, you’re a publicist! In this profession, you can win clients in a single pitch meeting or take months to close a deal. So, charge for your total worth, not your time! 3. TIERED PRICING STRUCTURE SAVES TIME A lot of us have spent time creating client proposals, that never get signed. But there is a simpler way

When starting a public affairs consulting firm , certain requirements, both material and skill sets, need to be met. Here is a quick tip on what all you shall be ready with: Experience or Qualifications Although, having a PR qualification is not a prerequisite but a communications background, for instance journalism can be beneficial. Additionally, industry experience in corporate communications will provide a huge boost. Media Contacts Having your own public affairs consultancy or working independently as a freelance public consultant demands constant interaction with the media, both online and traditional. Start building your own media contact list, this will come in handy whenever you decide to launch your own public affairs consulting firm . Choosing Your Niche Having a specific niche helps focus efforts for both, winning clients and building media data base. With a focus on specific niche finding and building those media contacts and publication relationships become relativ