India being one of the fastest developing nations has a vast and diverse population. Consumerism in India is one of the factor that plays an integral role for the advent and development of new products. This arises a constant need of innovative marketing and PR activities. Therefore, dynamics in the content marketing environment is changing to adapt to the new culture which is changing the fate of the successful public relation agencies in India. It is highly important for national or international brand in India to hire an agency that has an edge in understanding Indian audience and knows how to communicate with them. PR agencies should create communications strategies that can be translated into ROI. The future lies in the hybrid agencies that specialize in developing content that masters the art of creating business impact. Ideal PR agencies should possess the following qualities to stand out in the market - 1. They know the art of story- telling for their clients. 2.

India is highly conducive market to foreign brands; this factor has played an integral role in entry of many multinational brands to the Indian market. Successful launch and sustainability of the brands in India, largely depends upon the PR agency firm hired for the Indian market. PR agencies should be equipped with various tools and tactics to help these brands. As it is noted that, continuous evolution in the marketing sector is changing the fate of the successful public relation agencies in India. The future lies in the integrated approach of marketing. Agencies that will adapt the change and master the strategies of new age communication will rise above the competition. Ideally, PR agencies should possess the following qualities to stand out in the market -  1. The art of story- telling for their clients and themselves 2. The ability to understand the business objectives. 3. Expertise in multi-channel content creation and execution 4. Create campaigns and strategies th

PR environment is constantly changing and evolving. PR approaches are shifting from singular methodologies to integrated communication. Messaging remains the key, but methods of delivering the message varies firm to firm. In last five years, communication and PR industry have witnessed drastic changes and many agencies have bubbled up, cluttering the market. Today, brands have become conscious and selective in hiring a PR agency , they weigh the track record, innovations, bandwidth and most importantly what plan does an agency create for them that will help in recall value of their brand to the targeted market. With such fierce competition, PR agencies must always up the game, to be considered a top PR agency in India, the agency must constantly churn out ways to be unique, effective and solve a broader business objective rather than just a temporary patch.  In current, times brands look out to collaborate with agencies on a long-term basis only if they the agency has been consis

Introduction of internet has expanded the opportunities in PR industry. PR professionals must be on toes constantly to provide that imply recent technologies and add value to the client. The drift from traditional PR to digital PR is evident and agencies aim to top the chart should follow the trends- Trends in PR : Dying Traditional Press Release Dissemination- publish news and information online and amplify it through social media. This helps in increasing reach as well as engagement. Data Driven PR- establishing data driven metrics helps in measuring the accurate output of the PR activities.  Real-Time Marketing- One of the major trends developed in PR is Real Time Marketing/reporting. leveraging events and using social media (Live Video/ Live Tweets). Thought Leadership- building the thought leadership of senior executives/CEOs of the company through publishing his thoughts via blogs on reputed portals like LinkedIn and Quora will help increase credibility of t

Top PR Agency in India are taking the route of holistic and integrated approach and providing customized communications solutions to clients. Their approach has shifted from singular strategy to a comprehensive and integrated approach towards communication.  Brands are constantly becoming conscious about their positioning in the minds of consumers. Therefore, they have become open to new strategies for delivering their message to the right audience. In the current competitive market, becoming a top PR Agency in India means delivering innovative yet integrated communications ideas which encompass both the traditional as well as digital mediums of media channels.  The PR firms must be adaptive to change to consumer behaviour. The agency’s need to constantly reinvent themselves for out of the box thinking to help clients reach new audiences that can drive sales – which is the ultimate goal to every campaign. The agencies are required to wear the hat of the storyteller. Crea