Wellness brands and   healthcare PR firms   must check out these contemporary trends! A new year calls for new social media strategies. And this stays true for healthcare PR firms and organisations. Social media has come a long way from just sharing photos with friends. It has become an integral place to share and gain information, driving change and connecting communities. And thankfully, brands and consumers both see it as this. Patient education through vetted sources of information In a world where lives have toppled by the pandemic; wellness leaders and healthcare firms believe education is the first line of defence against any virus or malady. Medical practitioners understand people’s struggle to get the right, vetted information. Lack of time or patience or access to medical papers or journals, people have relied on social media to procure information from healthcare sources. And the healthcare and wellness industry are trying to ensure that correct information reach audiences