The Indian Communications industry has developed over the recent years and Public Affairs Services are increasingly gaining importance as an integral part of the Communications industry, especially after the pandemic hit and government policies changing overnight for businesses. According to the Public Affairs Council- Public Affairs can be easily defined as everything that a business does in order to both monitor and manage its business environment by liasoning with key stakeholders, legislators etc.  Adapting to the new normal, number of agencies are investing in setting up a good Public Affairs Consulting practice within the agency itself.  Public Affairs Services are imperative when you need to liaison between the corporate and government agencies.  Public Affairs Services equip agencies and corporates to engage with the government and other key opinion leaders by ethically influencing in areas of policy advocacy. It is a combined work of government relations, media communications,