Top PR Agency in India are taking the route of holistic and integrated approach and providing customized communications solutions to clients. Their approach has shifted from singular strategy to a comprehensive and integrated approach towards communication.  Brands are constantly becoming conscious about their positioning in the minds of consumers. Therefore, they have become open to new strategies for delivering their message to the right audience. In the current competitive market, becoming a top PR Agency in India means delivering innovative yet integrated communications ideas which encompass both the traditional as well as digital mediums of media channels.  The PR firms must be adaptive to change to consumer behaviour. The agency’s need to constantly reinvent themselves for out of the box thinking to help clients reach new audiences that can drive sales – which is the ultimate goal to every campaign. The agencies are required to wear the hat of the storyteller. Crea