The Indian Communications industry has developed over the recent years and Public Affairs Services are increasingly gaining importance as an integral part of the Communications industry, especially after the pandemic hit and government policies changing overnight for businesses. According to the Public Affairs Council- Public Affairs can be easily defined as everything that a business does in order to both monitor and manage its business environment by liasoning with key stakeholders, legislators etc.  Adapting to the new normal, number of agencies are investing in setting up a good Public Affairs Consulting practice within the agency itself.  Public Affairs Services are imperative when you need to liaison between the corporate and government agencies.  Public Affairs Services equip agencies and corporates to engage with the government and other key opinion leaders by ethically influencing in areas of policy advocacy. It is a combined work of government relations, media c...

PR, or public relations, is the strategic practice of managing communication between organizations and their target audiences. It involves building and maintaining a positive brand image, fostering relationships with stakeholders, and effectively disseminating information to the public. PR is crucial for Indian brands due to several reasons: 1. Reputation Management: PR helps shape and maintain a positive reputation for Indian brands, enhancing their credibility and trustworthiness among consumers, investors, and other stakeholders. 2. Brand Awareness: PR activities generate media coverage, increasing brand visibility and awareness among the target audience. This exposure can lead to increased customer recognition, market share, and business opportunities. 3. Crisis Management: In times of crisis, PR plays a vital role in managing communication and mitigating the impact on the brand's reputation. Effective crisis management helps restore public trust and confidence in the ...

Pandemic has been clearly the catalyst to change for all the industries and PR industry is no different. From adopting digitalisation to mitigating crisis has become a daily routine for any PR agency. What matters is how to stand-out from the crowd and become the best PR agency in India with limited channels to communicate and solving redundant complexities for the brands. The answer likes in creativity and innovation. The out-of-the-box thinking and consultative mindset are the two cutting-edge qualities required for any PR agency to set new benchmarks. Few other strategies that can help any agency to dominate the market are- 1.      People First approach 2.      Use of technology and upgrade continuously 3.      Personal branding or becoming a thought leadership 4.      Include measurement matrix in every activity 5.      Utilise the art of storytelling   At Genesis BCW, we understand that the one unifyin...

India is highly conducive market to foreign brands; this factor has played an integral role in entry of many multinational brands to the Indian market. Successful launch and sustainability of the brands in India, largely depends upon the PR agency firm hired for the Indian market. PR agencies should be equipped with various tools and tactics to help these brands. As it is noted that, continuous evolution in the marketing sector is changing the fate of the successful public relation agencies in India. The future lies in the integrated approach of marketing. Agencies that will adapt the change and master the strategies of new age communication will rise above the competition. Ideally, PR agencies should possess the following qualities to stand out in the market -  1. The art of story- telling for their clients and themselves 2. The ability to understand the business objectives. 3. Expertise in multi-channel content creation and execution 4. Create campaigns and strategie...