PR does not sell brands via ads or billboards nor through catchy selling phrases to get people to buy products. So, what exactly does a top PR agency do? Unlike an advertising agency, PR agencies promote a brand via earned media. A top PR agency in India, or across the globe, may include some or all of the functions mentioned below: 1. Earned Media & Media Relations Earned media is so much more than landing a spot for your client in publications. It is also about maintaining media relations and relationship building takes time. Hence, PR agencies are required to create data-driven pitches, engage with reporters on social media, maintain relevant media lists and more. 2. Owned Media & Content Strategy Owned media is publishing content on brand-owned channels like an email or social media campaign or even a blog. It is the PR agencies’ job to either write content themselves or help to drive strategy with a team of writers and editors. 3. Media Monitoring & Analysis Today, whe...

PR, or public relations, is the strategic practice of managing communication between organizations and their target audiences. It involves building and maintaining a positive brand image, fostering relationships with stakeholders, and effectively disseminating information to the public. PR is crucial for Indian brands due to several reasons: 1. Reputation Management: PR helps shape and maintain a positive reputation for Indian brands, enhancing their credibility and trustworthiness among consumers, investors, and other stakeholders. 2. Brand Awareness: PR activities generate media coverage, increasing brand visibility and awareness among the target audience. This exposure can lead to increased customer recognition, market share, and business opportunities. 3. Crisis Management: In times of crisis, PR plays a vital role in managing communication and mitigating the impact on the brand's reputation. Effective crisis management helps restore public trust and confidence in the ...

In today's fast-paced business world, having a strong brand image is more important than ever. To build trust and reputation of your brand, public relations (PR) is a key component and is particularly important for brands entering a new market. Here are some reasons why PR is so important for brands looking to enter India: Reputation management in an increasingly socially conscious world A good reputation is essential for any brand to succeed, and PR plays a crucial role in reputation management. In India, where consumers are increasingly socially conscious and value-driven, a brand's reputation can make or break its success. PR in India helps to build and maintain a positive reputation by shaping public perceptions of the brand, highlighting its strengths, and addressing any negative publicity or rumors. Crisis mitigation, prevention and management in one of the toughest markets of the world Every brand faces the possibility of a crisis, and it's essential to have a plan ...

 If you’re a PR specialist aiming at starting their own PR agency in India, here’s what you’d want to know! 1. PICK A NICHE! You know what they say, jack of all trades, master of none – you don’t want to be that! Although, you might think picking a niche might limit you and your growth, it is actually quite the opposite. Defining a niche will help your agency to stand out from the rest of the PR agencies in India and also solely focus on your chosen specifics. 2. GET PAID FOR YOUR WORTH, NOT TIME Remember, your worth is a sum of your expertise and experience, understanding of media, networking relations, research and contacts. Do not charge by the hour you put in, simply because, you’re a publicist! In this profession, you can win clients in a single pitch meeting or take months to close a deal. So, charge for your total worth, not your time! 3. TIERED PRICING STRUCTURE SAVES TIME A lot of us have spent time creating client proposals, that never get signed. But there is a simpler ...

When starting a public affairs consulting firm , certain requirements, both material and skill sets, need to be met. Here is a quick tip on what all you shall be ready with: Experience or Qualifications Although, having a PR qualification is not a prerequisite but a communications background, for instance journalism can be beneficial. Additionally, industry experience in corporate communications will provide a huge boost. Media Contacts Having your own public affairs consultancy or working independently as a freelance public consultant demands constant interaction with the media, both online and traditional. Start building your own media contact list, this will come in handy whenever you decide to launch your own public affairs consulting firm . Choosing Your Niche Having a specific niche helps focus efforts for both, winning clients and building media data base. With a focus on specific niche finding and building those media contacts and publication relationships become rel...

There is a huge demand for good Content Marketing Agencies in India because brands are heavily investing in strategies that help them significantly distinguish from competitive brands and reach out to their potential customers online. On daily basis brand managers are looking out for such agencies that can develop a strong value proposition of their brand. Understanding the vastness of the market pool of content marketing many small to bigger businesses are trying to enter and capture the maximum market share of this industry.  Content marketing has revolutionized the identity of the brands online. Providing an intangible brand, the feel of an interactive, responsive and socially engaging person, content marketing has made consumers feel more associated with the products or services they use. Today, it has become imperative for all the business types to understand the depth of content marketing to take full and appropriate advantage of this digital revolution. In the struggle to e...

Pandemic has been clearly the catalyst to change for all the industries and PR industry is no different. From adopting digitalisation to mitigating crisis has become a daily routine for any PR agency. What matters is how to stand-out from the crowd and become the best PR agency in India with limited channels to communicate and solving redundant complexities for the brands. The answer likes in creativity and innovation. The out-of-the-box thinking and consultative mindset are the two cutting-edge qualities required for any PR agency to set new benchmarks. Few other strategies that can help any agency to dominate the market are- 1.      People First approach 2.      Use of technology and upgrade continuously 3.      Personal branding or becoming a thought leadership 4.      Include measurement matrix in every activity 5.      Utilise the art of storytelling   At Genesis BCW, we understand that the one unifyin...

What is Crisis Management? A crisis is a sudden and unexpected turn of events unforeseen by an environment. It can have a significant threat that can affect an organization’s operations, stakeholder’s reputation within the company’s’ ecosystem or in the industry. There are three types of threats that are associated with crisis: • Public Safety • Financial damage and  • Reputation damage If crisis is not managed appropriately then it can have adverse outcomes for the lifetime.  The timely and effective management of which is called crisis management Crisis management firm specializes in dealing with major unpredictable event that threatens to harm the organization, its stakeholders, or the public. Effective crisis management firms in India handles the threats chronologically. The primary concern in a crisis is public safety. Failure to mitigate public safety can intensify the damage from a crisis. Reputation and financial concerns are considered after public safety has b...

As the world starts pulling up their sleeves to reboot and adjust to the new normal after the unprecedented hit by Covid-19, communicators and PR agencies will have a pivotal role in re-defining the brand communication. A smart and an agile PR agency in India will have to play multiple roles in devising strategies for brand messaging that aligns with the vision of the company and sensitivity of the current geopolitical and socio-economic situations.   In these tough times, if an agency expects to be called as the best PR agency in India by their clients,the agency will have to act as a partner to them and work towards building trust and resilience for their brand in the marketand media. At Genesis BCW we are constantly supporting all our clients to strengthen their communication plan and outreach to their targeted audience and appropriate stakeholders. We are providing 360- degree solutions to help clients in businesses and adapt to ‘the new normal’. Genesis BCW is ensu...

Over the last few years, the advertising and marketing industry is witnessing mergers and acquisition to expand their capability. Companies and agencies have experienced significant growth via mergers and acquisitions. In the first quarter of 2018 alone, we saw nearly 100 agency-related deals worth a collective $4.6 billion. Previously which was called a trend - the marriage of classic techniques like PR and earned media with newer platforms and technologies -- is now a mandate, to find both scale and capability through the integration of traditional and technological media services. Marketing companies that specializes in brand strategy, reputation and advocacy, such acquisitions enhance expertise in traditional approaches, such as media relations, editorial content and thought leadership. As expansion and consolidation continue to define our industry, agencies that take this move need to balance both the quality and quantity of services they provide. In 2019, we will...

PR environment is constantly changing and evolving. PR approaches are shifting from singular methodologies to integrated communication. Messaging remains the key, but methods of delivering the message varies firm to firm. In last five years, communication and PR industry have witnessed drastic changes and many agencies have bubbled up, cluttering the market. Today, brands have become conscious and selective in hiring a PR agency , they weigh the track record, innovations, bandwidth and most importantly what plan does an agency create for them that will help in recall value of their brand to the targeted market. With such fierce competition, PR agencies must always up the game, to be considered a top PR agency in India, the agency must constantly churn out ways to be unique, effective and solve a broader business objective rather than just a temporary patch.  In current, times brands look out to collaborate with agencies on a long-term basis only if they the agency has been co...

Introduction of internet has expanded the opportunities in PR industry. PR professionals must be on toes constantly to provide that imply recent technologies and add value to the client. The drift from traditional PR to digital PR is evident and agencies aim to top the chart should follow the trends- Trends in PR : Dying Traditional Press Release Dissemination- publish news and information online and amplify it through social media. This helps in increasing reach as well as engagement. Data Driven PR- establishing data driven metrics helps in measuring the accurate output of the PR activities.  Real-Time Marketing- One of the major trends developed in PR is Real Time Marketing/reporting. leveraging events and using social media (Live Video/ Live Tweets). Thought Leadership- building the thought leadership of senior executives/CEOs of the company through publishing his thoughts via blogs on reputed portals like LinkedIn and Quora will help increase credibility ...

India being one of the fastest developing nations has a vast and diverse population. Consumerism in India is highly conducive to foreign brands, this factor has played an integral role in entry of many multinational brands to the Indian market. Successful launch and sustainability of the brands in India, largely depends upon the PR Agency firm hired for the Indian market. It is highly important for national or international brand in India to hire an agency that has an edge in understanding Indian audience and knows how to communicate with them.  If we look back in time, the number of PR agencies in India were a lot less than what we have today because then we didn’t have easy access to information. As the technology and modes of communication are advancing, there is a wave of filtered and unfiltered accessible information that is transmitted every nanosecond. In such a fast pacing environment, it is essential for brands to mark an impression on audience, so that the marketin...

Public Affairs Consulting Firms are increasingly gaining importance in the Indian Communications industry. The industry has developed over recent years and is normally considered a branch of public relations. Recognising this need a large number of agencies are investing in the PA function with the increase in collaboration between corporates and government agencies. According to the Public Affairs Council- Public Affairs can be easily defined as everything that a business does in order to both monitor and manage its business environment by liasoning with key stakeholders, legislators etc.  Public Affairs Consulting Firms today equip corporates with expertise to engage with the government and other key opinion leaders by ethically influencing in areas of policy advocacy.Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Public Aff...