The Indian Communications industry has developed over the recent years and Public Affairs Services are increasingly gaining importance as an integral part of the Communications industry, especially after the pandemic hit and government policies changing overnight for businesses. According to the Public Affairs Council- Public Affairs can be easily defined as everything that a business does in order to both monitor and manage its business environment by liasoning with key stakeholders, legislators etc.  Adapting to the new normal, number of agencies are investing in setting up a good Public Affairs Consulting practice within the agency itself.  Public Affairs Services are imperative when you need to liaison between the corporate and government agencies.  Public Affairs Services equip agencies and corporates to engage with the government and other key opinion leaders by ethically influencing in areas of policy advocacy. It is a combined work of government relations, media c...

When starting a public affairs consulting firm , certain requirements, both material and skill sets, need to be met. Here is a quick tip on what all you shall be ready with: Experience or Qualifications Although, having a PR qualification is not a prerequisite but a communications background, for instance journalism can be beneficial. Additionally, industry experience in corporate communications will provide a huge boost. Media Contacts Having your own public affairs consultancy or working independently as a freelance public consultant demands constant interaction with the media, both online and traditional. Start building your own media contact list, this will come in handy whenever you decide to launch your own public affairs consulting firm . Choosing Your Niche Having a specific niche helps focus efforts for both, winning clients and building media data base. With a focus on specific niche finding and building those media contacts and publication relationships become rel...

What is Crisis Management? A crisis is a sudden and unexpected turn of events unforeseen by an environment. It can have a significant threat that can affect an organization’s operations, stakeholder’s reputation within the company’s’ ecosystem or in the industry. There are three types of threats that are associated with crisis: • Public Safety • Financial damage and  • Reputation damage If crisis is not managed appropriately then it can have adverse outcomes for the lifetime.  The timely and effective management of which is called crisis management Crisis management firm specializes in dealing with major unpredictable event that threatens to harm the organization, its stakeholders, or the public. Effective crisis management firms in India handles the threats chronologically. The primary concern in a crisis is public safety. Failure to mitigate public safety can intensify the damage from a crisis. Reputation and financial concerns are considered after public safety has b...

Public Affairs Consulting Firms are increasingly gaining importance in the Indian Communications industry. The industry has developed over recent years and is normally considered a branch of public relations. Recognising this need a large number of agencies are investing in the PA function with the increase in collaboration between corporates and government agencies. According to the Public Affairs Council- Public Affairs can be easily defined as everything that a business does in order to both monitor and manage its business environment by liasoning with key stakeholders, legislators etc.  Public Affairs Consulting Firms today equip corporates with expertise to engage with the government and other key opinion leaders by ethically influencing in areas of policy advocacy.Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Public Aff...