India being one of the fastest developing nations has a vast and diverse population. Consumerism in India is highly conducive to foreign brands, this factor has played an integral role in entry of many multinational brands to the Indian market. Successful launch and sustainability of the brands in India, largely depends upon the PR Agency firm hired for the Indian market. It is highly important for national or international brand in India to hire an agency that has an edge in understanding Indian audience and knows how to communicate with them.  If we look back in time, the number of PR agencies in India were a lot less than what we have today because then we didn’t have easy access to information. As the technology and modes of communication are advancing, there is a wave of filtered and unfiltered accessible information that is transmitted every nanosecond. In such a fast pacing environment, it is essential for brands to mark an impression on audience, so that the marketing an