A brand is more than just a name. It is a holistic, multi-dimensional approach to a business and takes years to be built. Over time, the relevance of building a brand is gaining more and more importance. It is not just the bigger and more established brands that have managed to create a recall value, a lot of newer brands have also been following the lead. Branding for Stratups must start at the very nascent stage of a business, and this is why branding for startups plays a pivotal role in helping businesses grow.  Startups aim at having an identity of their own. With the increasing amount of competition in the startup sector, a startup’s branding consultant needs to chalk out a strategy relevant to the business and its audiences to get ahead. While it may seem easy, it is actually not.  Branding for startups requires the right kind of tools. It is more than a name, sign, and symbol that needs to be taken into consideration while building a brand. Is the brand reaching the r...

What is Crisis Management? A crisis is a sudden and unexpected turn of events unforeseen by an environment. It can have a significant threat that can affect an organization’s operations, stakeholder’s reputation within the company’s’ ecosystem or in the industry. There are three types of threats that are associated with crisis: • Public Safety • Financial damage and  • Reputation damage If crisis is not managed appropriately then it can have adverse outcomes for the lifetime.  The timely and effective management of which is called crisis management Crisis management firm specializes in dealing with major unpredictable event that threatens to harm the organization, its stakeholders, or the public. Effective crisis management firms in India handles the threats chronologically. The primary concern in a crisis is public safety. Failure to mitigate public safety can intensify the damage from a crisis. Reputation and financial concerns are considered after public safety has b...

Corporate Social Responsibility in India has evolved over time, largely depending upon the societal changes. For decades organisations have supported NGOs or government bodies to uplift the underprivilege sect of the society or worked towards making the surroundings more sustainable. As the world stands united to fight the battle against Coronavirus, corporates came together to support the people to combat this pandemic. For organisations its no longer a CSR activity but purely corporate citizenship. Under Corporate Social Responsibility in India , organisationsare running volunteer programs to help the frontline workers in fighting against COVID-19. They are donating food, essentials and monies to the Care Funds or to the people in need. Here, at Genesis BCW we have not only contributed to the Care Funds but also supported the government in raising awareness about the situation related to Coronavirus in the country. Developed campaigns that support employees in dealing with m...