A brand is more than just a name. It is a holistic, multi-dimensional approach to a business and takes years to be built. Over time, the relevance of building a brand is gaining more and more importance. It is not just the bigger and more established brands that have managed to create a recall value, a lot of newer brands have also been following the lead. Branding for Stratups must start at the very nascent stage of a business, and this is why branding for startups plays a pivotal role in helping businesses grow.  Startups aim at having an identity of their own. With the increasing amount of competition in the startup sector, a startup’s branding consultant needs to chalk out a strategy relevant to the business and its audiences to get ahead. While it may seem easy, it is actually not.  Branding for startups requires the right kind of tools. It is more than a name, sign, and symbol that needs to be taken into consideration while building a brand. Is the brand reaching the right kind