PR does not sell brands via ads or billboards nor through catchy selling phrases to get people to buy products. So, what exactly does a top PR agency do? Unlike an advertising agency, PR agencies promote a brand via earned media. A top PR agency in India, or across the globe, may include some or all of the functions mentioned below: 1. Earned Media & Media Relations Earned media is so much more than landing a spot for your client in publications. It is also about maintaining media relations and relationship building takes time. Hence, PR agencies are required to create data-driven pitches, engage with reporters on social media, maintain relevant media lists and more. 2. Owned Media & Content Strategy Owned media is publishing content on brand-owned channels like an email or social media campaign or even a blog. It is the PR agencies’ job to either write content themselves or help to drive strategy with a team of writers and editors. 3. Media Monitoring & Analysis Today, whe...

PR, or public relations, is the strategic practice of managing communication between organizations and their target audiences. It involves building and maintaining a positive brand image, fostering relationships with stakeholders, and effectively disseminating information to the public. PR is crucial for Indian brands due to several reasons: 1. Reputation Management: PR helps shape and maintain a positive reputation for Indian brands, enhancing their credibility and trustworthiness among consumers, investors, and other stakeholders. 2. Brand Awareness: PR activities generate media coverage, increasing brand visibility and awareness among the target audience. This exposure can lead to increased customer recognition, market share, and business opportunities. 3. Crisis Management: In times of crisis, PR plays a vital role in managing communication and mitigating the impact on the brand's reputation. Effective crisis management helps restore public trust and confidence in the ...

In today's fast-paced business world, having a strong brand image is more important than ever. To build trust and reputation of your brand, public relations (PR) is a key component and is particularly important for brands entering a new market. Here are some reasons why PR is so important for brands looking to enter India: Reputation management in an increasingly socially conscious world A good reputation is essential for any brand to succeed, and PR plays a crucial role in reputation management. In India, where consumers are increasingly socially conscious and value-driven, a brand's reputation can make or break its success. PR in India helps to build and maintain a positive reputation by shaping public perceptions of the brand, highlighting its strengths, and addressing any negative publicity or rumors. Crisis mitigation, prevention and management in one of the toughest markets of the world Every brand faces the possibility of a crisis, and it's essential to have a plan ...

 If you’re a PR specialist aiming at starting their own PR agency in India, here’s what you’d want to know! 1. PICK A NICHE! You know what they say, jack of all trades, master of none – you don’t want to be that! Although, you might think picking a niche might limit you and your growth, it is actually quite the opposite. Defining a niche will help your agency to stand out from the rest of the PR agencies in India and also solely focus on your chosen specifics. 2. GET PAID FOR YOUR WORTH, NOT TIME Remember, your worth is a sum of your expertise and experience, understanding of media, networking relations, research and contacts. Do not charge by the hour you put in, simply because, you’re a publicist! In this profession, you can win clients in a single pitch meeting or take months to close a deal. So, charge for your total worth, not your time! 3. TIERED PRICING STRUCTURE SAVES TIME A lot of us have spent time creating client proposals, that never get signed. But there is a simpler ...

A brand is more than just a name. It is a holistic, multi-dimensional approach to a business and takes years to be built. Over time, the relevance of building a brand is gaining more and more importance. It is not just the bigger and more established brands that have managed to create a recall value, a lot of newer brands have also been following the lead. Branding for Stratups must start at the very nascent stage of a business, and this is why branding for startups plays a pivotal role in helping businesses grow.  Startups aim at having an identity of their own. With the increasing amount of competition in the startup sector, a startup’s branding consultant needs to chalk out a strategy relevant to the business and its audiences to get ahead. While it may seem easy, it is actually not.  Branding for startups requires the right kind of tools. It is more than a name, sign, and symbol that needs to be taken into consideration while building a brand. Is the brand reaching the r...

There is a huge demand for good Content Marketing Agencies in India because brands are heavily investing in strategies that help them significantly distinguish from competitive brands and reach out to their potential customers online. On daily basis brand managers are looking out for such agencies that can develop a strong value proposition of their brand. Understanding the vastness of the market pool of content marketing many small to bigger businesses are trying to enter and capture the maximum market share of this industry.  Content marketing has revolutionized the identity of the brands online. Providing an intangible brand, the feel of an interactive, responsive and socially engaging person, content marketing has made consumers feel more associated with the products or services they use. Today, it has become imperative for all the business types to understand the depth of content marketing to take full and appropriate advantage of this digital revolution. In the struggle to e...

Pandemic has been clearly the catalyst to change for all the industries and PR industry is no different. From adopting digitalisation to mitigating crisis has become a daily routine for any PR agency. What matters is how to stand-out from the crowd and become the best PR agency in India with limited channels to communicate and solving redundant complexities for the brands. The answer likes in creativity and innovation. The out-of-the-box thinking and consultative mindset are the two cutting-edge qualities required for any PR agency to set new benchmarks. Few other strategies that can help any agency to dominate the market are- 1.      People First approach 2.      Use of technology and upgrade continuously 3.      Personal branding or becoming a thought leadership 4.      Include measurement matrix in every activity 5.      Utilise the art of storytelling   At Genesis BCW, we understand that the one unifyin...

As the world starts pulling up their sleeves to reboot and adjust to the new normal after the unprecedented hit by Covid-19, communicators and PR agencies will have a pivotal role in re-defining the brand communication. A smart and an agile PR agency in India will have to play multiple roles in devising strategies for brand messaging that aligns with the vision of the company and sensitivity of the current geopolitical and socio-economic situations.   In these tough times, if an agency expects to be called as the best PR agency in India by their clients,the agency will have to act as a partner to them and work towards building trust and resilience for their brand in the marketand media. At Genesis BCW we are constantly supporting all our clients to strengthen their communication plan and outreach to their targeted audience and appropriate stakeholders. We are providing 360- degree solutions to help clients in businesses and adapt to ‘the new normal’. Genesis BCW is ensu...

Over the last few years, the advertising and marketing industry is witnessing mergers and acquisition to expand their capability. Companies and agencies have experienced significant growth via mergers and acquisitions. In the first quarter of 2018 alone, we saw nearly 100 agency-related deals worth a collective $4.6 billion. Previously which was called a trend - the marriage of classic techniques like PR and earned media with newer platforms and technologies -- is now a mandate, to find both scale and capability through the integration of traditional and technological media services. Marketing companies that specializes in brand strategy, reputation and advocacy, such acquisitions enhance expertise in traditional approaches, such as media relations, editorial content and thought leadership. As expansion and consolidation continue to define our industry, agencies that take this move need to balance both the quality and quantity of services they provide. In 2019, we will...

India being one of the fastest developing nations has a vast and diverse population. Consumerism in India is one of the factor that plays an integral role for the advent and development of new products. This arises a constant need of innovative marketing and PR activities. Therefore, dynamics in the content marketing environment is changing to adapt to the new culture which is changing the fate of the successful public relation agencies in India. It is highly important for national or international brand in India to hire an agency that has an edge in understanding Indian audience and knows how to communicate with them. PR agencies should create communications strategies that can be translated into ROI. The future lies in the hybrid agencies that specialize in developing content that masters the art of creating business impact. Ideal PR agencies should possess the following qualities to stand out in the market - 1. They know the art of story- telling for their clients. 2....

Top PR Agency in India are taking the route of holistic and integrated approach and providing customized communications solutions to clients. Their approach has shifted from singular strategy to a comprehensive and integrated approach towards communication.  Brands are constantly becoming conscious about their positioning in the minds of consumers. Therefore, they have become open to new strategies for delivering their message to the right audience. In the current competitive market, becoming a top PR Agency in India means delivering innovative yet integrated communications ideas which encompass both the traditional as well as digital mediums of media channels.  The PR firms must be adaptive to change to consumer behaviour. The agency’s need to constantly reinvent themselves for out of the box thinking to help clients reach new audiences that can drive sales – which is the ultimate goal to every campaign. The agencies are required to wear the hat of the storytel...

India being one of the fastest developing nations has a vast and diverse population. Consumerism in India is highly conducive to foreign brands, this factor has played an integral role in entry of many multinational brands to the Indian market. Successful launch and sustainability of the brands in India, largely depends upon the PR Agency firm hired for the Indian market. It is highly important for national or international brand in India to hire an agency that has an edge in understanding Indian audience and knows how to communicate with them.  If we look back in time, the number of PR agencies in India were a lot less than what we have today because then we didn’t have easy access to information. As the technology and modes of communication are advancing, there is a wave of filtered and unfiltered accessible information that is transmitted every nanosecond. In such a fast pacing environment, it is essential for brands to mark an impression on audience, so that the marketin...

Public Affairs Consulting Firms are increasingly gaining importance in the Indian Communications industry. The industry has developed over recent years and is normally considered a branch of public relations. Recognising this need a large number of agencies are investing in the PA function with the increase in collaboration between corporates and government agencies. According to the Public Affairs Council- Public Affairs can be easily defined as everything that a business does in order to both monitor and manage its business environment by liasoning with key stakeholders, legislators etc.  Public Affairs Consulting Firms today equip corporates with expertise to engage with the government and other key opinion leaders by ethically influencing in areas of policy advocacy.Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Public Aff...

Praise and recognition based on performance are the oxygen of the human spirit- John Adair Being recognised for one’s efforts is a truly rewarding experience and it is all the more better when the firm is recognised for its efforts in championing and delivering impactful and differentiated communication strategies across a plethora of clients. September 2016 was indeed a memorable month for us at GBM as we won accolades for the hard work and dedication put in by our teams whilst delivering impactful integrated communications for our clients. GBM was honoured at the 2016 SABRE Awards Asia Pacific as well as at the inaugural Fulcrum Awards 2016 in the following categories: Measurement and Evaluation (twice), Travel & Leisure, Business to Business Marketing and Most Impactful Media Campaign. In addition, we also received an individual excellence honour at PRAXIS 2016, given by the Promise Foundation. Christmas surely came as early with GBM winning 1 Diamond SABRE & ...