Pandemic has been clearly the catalyst to change for all the industries and PR industry is no different. From adopting digitalisation to mitigating crisis has become a daily routine for any PR agency. What matters is how to stand-out from the crowd and become the best PR agency in India with limited channels to communicate and solving redundant complexities for the brands. The answer likes in creativity and innovation. The out-of-the-box thinking and consultative mindset are the two cutting-edge qualities required for any PR agency to set new benchmarks. Few other strategies that can help any agency to dominate the market are- 1.      People First approach 2.      Use of technology and upgrade continuously 3.      Personal branding or becoming a thought leadership 4.      Include measurement matrix in every activity 5.      Utilise the art of storytelling   At Genesis BCW, we understand that the one unifying thread – of all clients – is the need to move people. We take an analytical a