Why mergers and acquisitions are happening in marketing and PR industry?


Over the last few years, the advertising and marketing industry is witnessing mergers and acquisition to expand their capability. Companies and agencies have experienced significant growth via mergers and acquisitions. In the first quarter of 2018 alone, we saw nearly 100 agency-related deals worth a collective $4.6 billion.


Previously which was called a trend - the marriage of classic techniques like PR and earned media with newer platforms and technologies -- is now a mandate, to find both scale and capability through the integration of traditional and technological media services.

Marketing companies that specializes in brand strategy, reputation and advocacy, such acquisitions enhance expertise in traditional approaches, such as media relations, editorial content and thought leadership.

As expansion and consolidation continue to define our industry, agencies that take this move need to balance both the quality and quantity of services they provide. In 2019, we will undoubtedly continue to see agency growth by mergers and acquisitions, as we all aim to identify and implement the perfect mix of solutions and deliver the highest value to our clients.

Location: Gurugram, Haryana, India

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