Corporate Social Responsibility in India has evolved over time, largely depending upon the societal changes. For decades organisations have supported NGOs or government bodies to uplift the underprivilege sect of the society or worked towards making the surroundings more sustainable. As the world stands united to fight the battle against Coronavirus, corporates came together to support the people to combat this pandemic. For organisations its no longer a CSR activity but purely corporate citizenship. Under Corporate Social Responsibility in India , organisationsare running volunteer programs to help the frontline workers in fighting against COVID-19. They are donating food, essentials and monies to the Care Funds or to the people in need. Here, at Genesis BCW we have not only contributed to the Care Funds but also supported the government in raising awareness about the situation related to Coronavirus in the country. Developed campaigns that support employees in dealing with m...

As the world starts pulling up their sleeves to reboot and adjust to the new normal after the unprecedented hit by Covid-19, communicators and PR agencies will have a pivotal role in re-defining the brand communication. A smart and an agile PR agency in India will have to play multiple roles in devising strategies for brand messaging that aligns with the vision of the company and sensitivity of the current geopolitical and socio-economic situations.   In these tough times, if an agency expects to be called as the best PR agency in India by their clients,the agency will have to act as a partner to them and work towards building trust and resilience for their brand in the marketand media. At Genesis BCW we are constantly supporting all our clients to strengthen their communication plan and outreach to their targeted audience and appropriate stakeholders. We are providing 360- degree solutions to help clients in businesses and adapt to ‘the new normal’. Genesis BCW is ensu...