Trends Evolving in PR Agency Post Lockdown
As the world starts pulling up their sleeves to reboot and adjust to the new normal after the unprecedented hit by Covid-19, communicators and PR agencies will have a pivotal role in re-defining the brand communication. A smart and an agile PR agency in India will have to play multiple roles in devising strategies for brand messaging that aligns with the vision of the company and sensitivity of the current geopolitical and socio-economic situations.
In these tough times, if an agency expects to be called as the best PR agency in India by their clients,the agency will have to act as a partner to them and work towards building trust and resilience for their brand in the marketand media.
At Genesis BCW we are constantly supporting all our clients to strengthen their communication plan and outreach to their targeted audience and appropriate stakeholders. We are providing 360- degree solutions to help clients in businesses and adapt to ‘the new normal’. Genesis BCW is ensuring that communication solutions are provided at each phase of the crisis. We have added solutions that specifically utilise data and insights, employee experience, stakeholder capitalism, inclusive approaches, brand adaptability, public affairs and influencer advocacy for desired outcomes.
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