Quick Guide to start a Public Affairs Consulting Firm

When starting a public affairs consulting firm, certain requirements, both material and skill sets, need to be met. Here is a quick tip on what all you shall be ready with:

Experience or Qualifications

Although, having a PR qualification is not a prerequisite but a communications background, for instance journalism can be beneficial. Additionally, industry experience in corporate communications will provide a huge boost.

Media Contacts

Having your own public affairs consultancy or working independently as a freelance public consultant demands constant interaction with the media, both online and traditional.

Start building your own media contact list, this will come in handy whenever you decide to launch your own public affairs consulting firm.



Choosing Your Niche

Having a specific niche helps focus efforts for both, winning clients and building media data base.With a focus on specific niche finding and building those media contacts and publication relationships become relatively easier. Along with the media relationships, focus on a particular segment will also equip you with detailed knowledge about the market segment, which can be leveraged to deliver client work.

Marketing your PA Consulting Work

The new public affair consulting firm will  require its own communication and media strategy. But before you begin working on the strategy, ensure your website is fully functional. With increase in digital penetration, an online presence is imperative especially when the core business deals with media.

Additionally, the other promotional and marketing materials must focus on business cards for networking events and potential clients thought leadership in the industry specific publications and SEO practices for the website.

The senior leadership of the public affairs firm can also attend industry and government events to strengthen relationships.

Office Location

This might not be at the top of your list, but it surely is important. When beginning new, try to rent out a small office space in a high visibility location. Since most meetings will be held at the client's office location, huge office space is not required.

However, if you intent to work from home, then you might want to look for meeting rooms available for rent in nearby locations.

Setting up a public affairs consulting firm should not be a very costly affair if planned well. And the same applies to the promotional and advertising strategies.

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