5 things running a PR Agency teaches you!

 If you’re a PR specialist aiming at starting their own PR agency in India, here’s what you’d want to know!

1. PICK A NICHE!

You know what they say, jack of all trades, master of none – you don’t want to be that!

Although, you might think picking a niche might limit you and your growth, it is actually quite the opposite. Defining a niche will help your agency to stand out from the rest of the PR agencies in India and also solely focus on your chosen specifics.

2. GET PAID FOR YOUR WORTH, NOT TIME

Remember, your worth is a sum of your expertise and experience, understanding of media, networking relations, research and contacts. Do not charge by the hour you put in, simply because, you’re a publicist! In this profession, you can win clients in a single pitch meeting or take months to close a deal.

So, charge for your total worth, not your time!

3. TIERED PRICING STRUCTURE SAVES TIME

A lot of us have spent time creating client proposals, that never get signed. But there is a simpler way of dealing with this: design a tiered pricing structure. Decide the number of tiers with different price structures that includes different services. This will help you filter out clients by giving them an approximation of the costs and services. 

4. OVERPROMISING LEADS TO UNDERDELIVERING

When starting out to create your own PR Agency in India, you want to ensure you have trusting relationship with your clients and partners. Understand the client needs, evaluate if you can deliver this realistically and only then sign what you can secure. Make sure the client is informed if their goals/vision are achievable within the timeline they see it in.

5. TEAM UP WITH OF-ONE-MIND LEADERS

As your PR agency will grow, so will the expectations and demands from your client. Eventually, you’ll end up doing digital, branding and content marketing for them. In order to secure your clients, you’ll outsource these either to another business or find a freelancer. Thus, find and create your own team of content strategists, social media specialist, SEO specialist, content creators, et cetera.

Not interacting within the industry, especially with other publicists, thinking the industry will take away your ideas will leave you out of community. Trust that referring business to another industry colleague isn’t necessarily a bad thing. In fact, they’d do the same!


Location: India

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