Introduction of internet has expanded the opportunities in PR industry. PR professionals must be on toes constantly to provide that imply recent technologies and add value to the client. The drift from traditional PR to digital PR is evident and agencies aim to top the chart should follow the trends- Trends in PR : Dying Traditional Press Release Dissemination- publish news and information online and amplify it through social media. This helps in increasing reach as well as engagement. Data Driven PR- establishing data driven metrics helps in measuring the accurate output of the PR activities.  Real-Time Marketing- One of the major trends developed in PR is Real Time Marketing/reporting. leveraging events and using social media (Live Video/ Live Tweets). Thought Leadership- building the thought leadership of senior executives/CEOs of the company through publishing his thoughts via blogs on reputed portals like LinkedIn and Quora will help increase credibility ...

Top PR Agency in India are taking the route of holistic and integrated approach and providing customized communications solutions to clients. Their approach has shifted from singular strategy to a comprehensive and integrated approach towards communication.  Brands are constantly becoming conscious about their positioning in the minds of consumers. Therefore, they have become open to new strategies for delivering their message to the right audience. In the current competitive market, becoming a top PR Agency in India means delivering innovative yet integrated communications ideas which encompass both the traditional as well as digital mediums of media channels.  The PR firms must be adaptive to change to consumer behaviour. The agency’s need to constantly reinvent themselves for out of the box thinking to help clients reach new audiences that can drive sales – which is the ultimate goal to every campaign. The agencies are required to wear the hat of the storytel...

India being one of the fastest developing nations has a vast and diverse population. Consumerism in India is highly conducive to foreign brands, this factor has played an integral role in entry of many multinational brands to the Indian market. Successful launch and sustainability of the brands in India, largely depends upon the PR Agency firm hired for the Indian market. It is highly important for national or international brand in India to hire an agency that has an edge in understanding Indian audience and knows how to communicate with them.  If we look back in time, the number of PR agencies in India were a lot less than what we have today because then we didn’t have easy access to information. As the technology and modes of communication are advancing, there is a wave of filtered and unfiltered accessible information that is transmitted every nanosecond. In such a fast pacing environment, it is essential for brands to mark an impression on audience, so that the marketin...

Public Affairs Consulting Firms are increasingly gaining importance in the Indian Communications industry. The industry has developed over recent years and is normally considered a branch of public relations. Recognising this need a large number of agencies are investing in the PA function with the increase in collaboration between corporates and government agencies. According to the Public Affairs Council- Public Affairs can be easily defined as everything that a business does in order to both monitor and manage its business environment by liasoning with key stakeholders, legislators etc.  Public Affairs Consulting Firms today equip corporates with expertise to engage with the government and other key opinion leaders by ethically influencing in areas of policy advocacy.Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Public Aff...

Public Relations Agencies in India began in the early 1990s, despite being over a century old across the world. Though there were several individuals who used to dabble in public relations & media relations before the 1990s, the scope was very limited.  Public Relations is no longer just about media relations. The scope of  work of public relations agencies in India  has increased manifold. With international firms coming in and either buying out or setting up partnerships with Indian companies, the Public Relations Agencies in India have undergone a dramatic shift in the way clients are serviced and the way the communication landscape is handled. Nowadays agencies have a step approach to meeting client’s needs. First, they meet with the clients and understand the situation and carry out a SWOT. Then an important next step is to set expectations and form a strategy while looking at the problem/situation holistically and figuring out the best action pl...

Praise and recognition based on performance are the oxygen of the human spirit- John Adair Being recognised for one’s efforts is a truly rewarding experience and it is all the more better when the firm is recognised for its efforts in championing and delivering impactful and differentiated communication strategies across a plethora of clients. September 2016 was indeed a memorable month for us at GBM as we won accolades for the hard work and dedication put in by our teams whilst delivering impactful integrated communications for our clients. GBM was honoured at the 2016 SABRE Awards Asia Pacific as well as at the inaugural Fulcrum Awards 2016 in the following categories: Measurement and Evaluation (twice), Travel & Leisure, Business to Business Marketing and Most Impactful Media Campaign. In addition, we also received an individual excellence honour at PRAXIS 2016, given by the Promise Foundation. Christmas surely came as early with GBM winning 1 Diamond SABRE & ...